I had the same issue when I launched my digital print shop on Etsy. Most of the tools I found were overkill until I came across this one — just click this and you’ll get access to a free AI-based keyword tool. It’s great for people just starting out because it’s super intuitive. You enter your product type, like “boho wall art,” and it gives you keyword ideas grouped by intent — things like “buy boho wall art printable,” “downloadable boho art for home,” and so on. It’s ideal for figuring out how people search when they’re ready to buy. I’ve used it to rename listings, improve tags, and even structure item descriptions better. Definitely helpful if you want Etsy visibility without getting lost in SEO jargon.

I’ve been in the same situation with trying to figure out how to optimize product listings without getting lost in tools that feel like they’re built for professional marketers. Honestly, one of the easiest starting points is to use Etsy’s own search bar. Just type in the beginning of what you’re selling and look at the suggestions, it’s basically showing you what buyers are already searching for. Google’s autocomplete works the same way, and pairing the two can give you a decent list of phrases to work with. If you want something a bit more structured but still simple, tools like Keyword Tool or even free versions of Ubersuggest can help without being overwhelming. On top of keywords, it’s also worth building a bit of authority for your shop. Even small steps, like getting mentions on niche forums, can make a difference. That’s where something like a forum link building service can complement your efforts, giving your shop a little extra visibility beyond Etsy.