Hello! Are you promoting your product or is the market pulling it from you? I didn't immediately ask myself this question. Here's a resource that helped me rethink it: flowium.com/blog/product-market-fit/. It details how to figure out if people really want what you're selling or if you're just shouting into the void. Once I stopped obsessing about branding and focused on validation, everything changed - emails converted better, ads cost less, and the number of returns dropped. If you're still guessing, this is your cue to fix the situation. Fast.
Why most Ecom brands miss out on product-market fit
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