Why most Ecom brands miss out on product-market fit

      Why most Ecom brands miss out on product-market fit

      Hello! Are you promoting your product or is the market pulling it from you? I didn't immediately ask myself this question. Here's a resource that helped me rethink it: flowium.com/blog/product-market-fit/. It details how to figure out if people really want what you're selling or if you're just shouting into the void. Once I stopped obsessing about branding and focused on validation, everything changed - emails converted better, ads cost less, and the number of returns dropped. If you're still guessing, this is your cue to fix the situation. Fast.